Our favorite A/B testing tools

Today, we're diving into the world of A/B testing tools, covering everything from accessible options for small sites to robust solutions for larger enterprises.

Just to be honest, we've also inserted some affiliate links for tools where we like the upsell from. That means that we might get a share if you subscribe to the tool. For example, with VWO. Not all tools are affiliated, though. We also inserted a couple that we don't earn anything of, just because we like those tools.

Top A/B Testing Tools

Here are our top recommendations for A/B testing tools that integrate seamlessly:

FREE: NoFrillsPlugins Matomo Simple A/B Testing Plugin

First up is our very own Matomo Simple A/B Testing Plugin. Created as a cost-effective alternative to Google Optimize, this tool is perfect for small business owners and entrepreneurs who are just starting with A/B testing.

With this plugin, you can:

• Insert a custom A/B testing JS script once per domain
• Give a name for the experiment
• Insert custom CSS for the variant
• Insert custom JS for the variant
• Specify a regex for the page URLs where the experiment should be running

While the plugin is currently in beta, it offers an affordable starting point. For more advanced functionality, you can test the paid version of Matomo or consider other tools on this list.

> Read more about Matomo Simple A/B Testing

PAID: Matomo's A/B Testing Plugin

Next on our list is the more advanced version offered by Matomo itself. This plugin provides comprehensive features at a relatively affordable price. It’s ideal for those who require in-depth analytics and robust functionality without breaking the bank.

> Visit Matomo's A/B Testing plugin

HAS A FREE OPTION: VWO (Visual Website Optimizer)

VWO is another versatile A/B testing tool that includes a free option. We've tested it and found it intuitive and effective for both beginners and experienced users. With VWO, you get a wealth of features including heatmaps, clickmaps, and visitor recordings, making it a well-rounded choice.

> Visit VWO

PAID: Omniconvert Explore

Although we haven't tested Omniconvert Explore yet, it comes highly recommended for its advanced segmentation and targeting capabilities. It's an ideal choice for marketers looking to optimize user experience and conversion rates.

Visit Omniconvert Explore

PAID: Optimizely

Last but not least, Optimizely is a powerful, albeit expensive, A/B testing tool. It's best suited for large organizations that require comprehensive, enterprise-grade functionalities. Its robust feature set includes personalization, experimentation, and targeting, making it worth the investment for those who can afford it.

> Visit Optimizely

PAID: Uxwizz

This is a self-hosted alternative to Matomo that has so many options:

• Session recordings
• Heatmaps
• Visitor Recordings
• A/B testing
• and other options where you would need a Hotjar plan for

It is paid, but way cheaper than most A/B testing + visitor analytics tools combined.

Visit Uxwizz

Choosing the Right Tool for Your Needs

When selecting an A/B testing tool, consider the following:

• Budget: Determine how much you’re willing to invest. Tools like the Matomo SimpleABTesting Plugin are budget-friendly, while others like Optimizely come with a higher price tag.
• Feature Set: List your must-have features and match them with what each tool offers. Do you need advanced analytics, heatmaps, or simple A/B testing capabilities?
• Ease of Use: Consider how user-friendly the tool is. Tools like VWO and Matomo SimpleABTesting Plugin are known for their ease of use, which can be a significant factor for beginners.
• Support and Documentation: Ensure that the tool you choose has adequate support and documentation to help you get started and troubleshoot any issues.

By taking these factors into account, you can find an A/B testing tool that not only fits your budget but also meets your specific needs.

Conclusion

A/B testing is an invaluable part of optimizing your website’s performance. Whether you're a small business owner looking to get started with our Matomo Simple A/B Testing Plugin or you need a more advanced solution like VWO or Optimizely, there is a tool out there for you.

Remember, the best tool is one that fits your budget, offers the features you need, and is easy to use. Happy testing!