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Matomo Simple A/B Testing - Free Plugin

Today, we introduce you to the Matomo Simple A/B Testing Plugin.

A free A/B testing plugin for Matomo.

Designed as an alternative to the now-defunct Google Optimize, this plugin brings the power of A/B testing to the hands of small entrepreneurs and site owners who previously found it out of reach. Read on to discover how you can leverage this tool to optimize your siteā€™s performance.

Why Matomo Simple A/B Testing?

A/B testing is a powerful method to compare two versions of a webpage and determine which one performs better. However, many A/B testing tools are prohibitively expensive and complicated. Thatā€™s where Matomo Simple A/B Testing steps in. Created as a cost-effective solution, this plugin is perfect for those looking to dip their toes into the world of page optimization without the need to break the bank or sign big corporate contracts.

Getting Started with Matomo Simple A/B Testing

Setting up your first A/B test is straightforward. Hereā€™s a quick guide to get you started:

1. Insert Custom A/B Testing JS Script

Matomo Simple A/B Testing requires you to insert a custom A/B testing JavaScript script once per domain. This serves as the foundation for all your future experiments, so make sure to follow the guidelines carefully.

2. Name Your Experiment

Each A/B test needs a unique name. This helps you keep track of multiple experiments running on your website. Choose a name that clearly describes the goal or focus of your test.

3. Insert Custom CSS for the Variant

Style is a crucial part of any webpage. With this plugin, you can insert custom CSS for the variant of your experiment. This allows you to test different styles and layouts to see which one resonates more with your audience.

4. Insert Custom JS for the Variant

JavaScript can be modified too. If your experiment includes new functionality or interactivity, insert custom JS for the variant. This opens up possibilities for testing new features or elements on your site.

5. Specify a Regex for Page URLs

Define where your A/B test should run by specifying a regex for the page URLs. This flexibility enables you to target specific pages or sections of your site, ensuring your tests are precise and relevant.

Want More Features?

Matomo Simple A/B Testing is a robust solution, but itā€™s also designed to be simple and accessible. If youā€™re looking for more advanced features, you may want to explore the paid version of Matomo itself or consider some of our recommended versions. Remember, this current version is still in beta, so always keep an eye out for updates and improvements.

Important Notice

Keep in mind that this is a beta version of the Matomo Simple A/B Testing Plugin. Some security measures, such as CSRF protection, have not been fully implemented yet. We recommend caution and regular updates to ensure the best possible user experience and security.

For more details and the latest updates, visit the plugin page. Happy testing!